Public Affairs

TDS is a full-service public affairs firm based in Washington, D.C. offering strategic communications, issue advocacy, crisis management, grassroots mobilization, coalition building and digital services.

From earned media and ad campaigns to engaging grassroots activists in states across the nation, we can effectively publicize and advance your issue.

We pride ourselves on unmatched quality, superior strategic advice, and a unique approach to issue management. Let us work with you to pinpoint your specific needs and develop a comprehensive, integrated solution to help you win.

Media and Public Relations

Shaping public opinion or the landscape for government action now requires more than a lobbying campaign. Today, media coverage, social media engagement, grassroots advocacy and coalition development are all critical ingredients to success.

TDS creates targeted strategies to launch our clients and their issues into the public debate with the strongest possible positioning.

We tailor messages to specific audiences, develop unique angles and arguments, and find the most effective channels to deliver each message. From television ad campaigns to talk radio interviews, pitching reporters or opinion content placement, our firm has had unparalleled success in engaging a vast assortment of mediums to convey our clients’ message to everyone from elected officials and think tanks to the public at large.

Coalition Building

Decades of experience in Washington, D.C. and across the nation has helped us build relationships with some of the most powerful and influential grassroots organizations and activists in the nation. Our networks can help ignite the political base by putting your issue before more people than ever through the authoritative and trusted voices of ideologically aligned institutions.

Digital

Social and other digital platforms have changed the political and communications landscape. TDS integrates robust digital tactics to augment our public affairs strategies and deliver impact, not just clicks. Bundling our digital services offers clients unified plans and superior value at less expense than hiring separate digital vendors.

From concept design to audience analysis, campaign management and impact measurement we have the capabilities and expertise to educate, engage and mobilize key constituencies.

Advocacy Advertising

TDS implements targeted advertising campaigns to deliver your message across a mix of mediums and channels, including telephone communications, television and radio ads, direct mail programs, digital and social media platforms.

We produce the analysis, targeting and creative to reach right the audience via the right medium to maximize engagement and impact.

Strategic Research

Strategic research connects the dots to frame a larger story and build a competitive advantage. TDS can create, write, and tell that story. For the past decade, we have provided clients with powerful, on target research that has helped win legislative fights and change the trajectory of congressional and presidential races.

Grassroots

Grassroots campaigns have and continue to change the course of history in America. Likewise, organizing and harnessing the voices of everyday citizens to project force can change the outcome of your campaign. With partners in every state, the TDS team can craft and rapidly launch impactful grassroots campaigns to deliver your message where it counts most—back home in the district.

Public Affairs Campaign Management

An effective public affairs campaign takes place on multiple fronts with a unifying goal. TDS can plan, manage, and implement all aspects of such a campaign to bring maximum pressure at the right time. Whether your issue is national, statewide or local, we can integrate our arsenal of options with that of other members of your team to keep your campaign on track to win.

Crisis Management Communications

Threats can come from many places. Litigation. Government action. Regulatory changes. Congressional hearings. News articles. The list of potential dangers is long. Your response time won’t be.

When the chips are down, you need an expert to see you through trouble times. TDS can help you identify risks, plan for pitfalls, and develop responses that best mitigate the potential damage.

We work with you to help control the message. We can prepare you for potentially damaging interviews, meet extreme deadlines, create content, and deliver it in real time to help tell your side of your story and defend your reputation.

Market and Public Opinion Research

Market and opinion research are often cornerstones of effective legislative and public relations campaigns. Understanding your audience, your current and potential supporters as well as your detractors is the key to achieving favorable public opinion.

TDS can help you understand the sentiment, emotions, and opinions of voters and citizens and help you craft resonant messaging to sway target audiences.