Media and Public Relations
Shaping public opinion or the landscape for government action now requires more than a lobbying campaign. Today, media coverage, social media engagement, grassroots advocacy and coalition development are all critical ingredients to success.
TDS creates targeted strategies to launch our clients and their issues into the public debate with the strongest possible positioning.
We tailor messages to specific audiences, develop unique angles and arguments, and find the most effective channels to deliver each message. From television ad campaigns to talk radio interviews, pitching reporters or opinion content placement, our firm has had unparalleled success in engaging a vast assortment of mediums to convey our clients’ message to everyone from elected officials and think tanks to the public at large.
Market and Public Opinion Research
Market and opinion research are often cornerstones of effective legislative and public relations campaigns. Understanding your audience, your current and potential supporters as well as your detractors is the key to achieving favorable public opinion.
TDS can help you understand the sentiment, emotions, and opinions of voters and citizens and help you craft resonant messaging to sway target audiences.