Digital Advocacy and Advertising

Targeted Advocacy Campaigns

The digital space is the fastest growing marketing avenue and is progressively becoming the new norm for getting your issue the attention it deserves. At TDS Public Affairs, we have the scale and reliability to implement targeted advocacy advertising campaigns across multiple fronts, including the digital realm. In short, we can help you educate and engage your key audiences.

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Issue Advocacy Services

Whether your issue is local, statewide, or national, crafting messages and implementing issue advocacy campaigns that raise awareness for your cause will allow segments of the public to act and get behind you.

An issue advocacy campaign is far more than television ads. There are different mediums to reach different audiences.  We craft custom plans to meet your needs at every level.

Issue advocacy has a range of applications that benefit advocacy groups, lobbyists, nonprofits, corporations, and more. The most common focal points of issue advocacy advertising campaigns include matters regarding:

  • Politics
  • Society
  • Economics
  • Environment
  • Education
  • Nonprofit interests

Our strategies are agnostic, so regardless of your issue, TDS can help. We will optimize your efforts by helping you craft a message, refine your goals, and implement all aspects of your issue advocacy campaign.

The Benefits Of Digital Advocacy Campaigns

Advocacy campaigns focused on digital platforms allow you to reach your audience wherever they are, whenever they’re online.

Some benefits of digital advocacy campaigns include:

  • Targeted campaigns: Ensure your message reaches the right audience based on geographic location, demographics, interests, and other factors.
  • Flexibility: Create content that users can share across multiple online platforms.
  • Engagement: Use click-through rates to give you a clear idea if your message is connecting with people.
  • Capacity: Exceed your most optimistic expectations with campaigns that have the chance to go viral.
  • Mobilization: Empower supporters to take action on your behalf.

Advance Your Cause Through Online Platforms with TDS

Maintaining the digital communication space around your issue takes a PR firm that intimately understands how to use the online realm to reach the right people. Advance the issues you care about and achieve your goals with TDS. If you would like to learn more about our innovative approach to digital issue advocacy and our other PR services, contact us today.

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Let TDS work with you to pinpoint your specific needs and help you develop a comprehensive, integrated public affairs solution to help you win.