TDS Public Affairs was hired to run a multi-level campaign to define legislation that would limit competition in the gaming space.
One of the world’s richest men and political donors attempted to ban state-regulated online gaming. He lined up a team of elected officials, lobbyists, and public relations specialists to push through this legislation. We were hired to counter the multi-million dollar lobbying and public relations campaign.
With so many friends in Congress, the primary benefactor of the legislation had his allies working quickly. Legislation was introduced and a hearing was called shortly thereafter. The deck was stacked against us.
We quickly built a broad coalition of opposition ranging from businesses to ideological groups on both sides of the political spectrum. These groups weighed in on the legislation pointing out its flaws. From coalition letters to opinion pieces online and in targeted newspapers, we built the case that the legislation was flawed.
We recruited influential advocacy organizations to fight the legislation on Tenth Amendment grounds through various methods, including:
Working with opinion leaders and influencers to generate a high volume of articles, opinion pieces, and editorials, we built an online activist army that amplified our messages. With these pieces, we focused on placing these in diverse outlets ranging from local newspapers to national news sites.
The bill was defeated as members of Congress used material we created to speak out against the legislation. The bill never even got a vote in Committee despite the Chairman’s support.
Our campaign and actions directly resulted in: