News

Navigating Factional Media Consumption

Navigating Factional Media Consumption

For decades, Americans got their daily information predominantly from three sources – radio, newspapers, and television. News magazines, like Time and Newsweek, provided a more in-depth analysis of current events and despite being upwards of a week behind the news cycle, still held influence with the public. Today, that model of news consumption has dynamically shifted.   This trend is […]

Lame Duck Session Means Opportunities and Risks

Lame Duck Session Means Opportunities and Risks

Lame duck sessions of Congress that precede a change in party control have historically seen legislation enacted at a frenetic pace.  In 2006, Republicans lost the majority in November, but in the post-election period, managed to send 115 bills to the White House for President Bush’s signature. During the 111th Congress, policymakers sent 100 bills […]

Video Marketing Increasingly Vital to PR Strategies

Video Marketing Increasingly Vital to PR Strategies

A decade ago, the addition of digital advertising to your advocacy campaign was an afterthought. Today, it is a required tool for shaping public opinion even as it continues to evolve with ever new approaches to delivering on-message content. The rapid growth of digital advertising generally can be seen in the spending habits of recent […]