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Video Marketing Increasingly Vital to PR Strategies

Video Marketing Increasingly Vital to PR Strategies

A decade ago, the addition of digital advertising to your advocacy campaign was an afterthought. Today, it is a required tool for shaping public opinion even as it continues to evolve with ever new approaches to delivering on-message content. The rapid growth of digital advertising generally can be seen in the spending habits of recent […]

Two Lone anti-Kavanaugh Protesters Highlight the Power of Grassroots Activism

Two Lone anti-Kavanaugh Protesters Highlight the Power of Grassroots Activism

In its report on why Arizona Senator Jeff Flake changed his mind and called for an FBI investigation into Supreme Court nominee Brett Kavanaugh, The New York Times cited his confrontation with “two angry and tearful women” in a Senate elevator just before his Judiciary Committee vote.

Our Latest Analysis: Finding Political Influence in a World Gone mad.

Our Latest Analysis: Finding Political Influence in a World Gone mad.

Analyzing how competing viewpoints and sources influence people can help discern how decision-makers ultimately weigh policy choices.

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