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Digital Didn’t Kill the Radio Star

Digital Didn’t Kill the Radio Star

Talk Radio Remains As Important As Ever   There is little debate that traditional forms of communications – particularly newspapers and television – have been impacted by the growing power of the Internet and social media. Some, however, question whether radio, particularly talk radio, remains a powerful medium to connect with voters and consumers. It […]

The Power of Social Influencers

The Power of Social Influencers

The growing use of influencers on social media is radically shifting the advertising and promotion playing field both for the marketing of products and influencing public policy issues. In almost every industry, there is someone with a large social media following that can make or break a product or idea. That is why more brands […]

Navigating Factional Media Consumption

Navigating Factional Media Consumption

For decades, Americans got their daily information predominantly from three sources – radio, newspapers, and television. News magazines, like Time and Newsweek, provided a more in-depth analysis of current events and despite being upwards of a week behind the news cycle, still held influence with the public. Today, that model of news consumption has dynamically shifted.   This trend is […]

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